HP: demo suite will drive sales
HP Indigo is expecting to increase equipment sales to packaging printers by as much as 20% following the installation of a custom-designed fully-operational demo suite at its Maastricht headquarters.
At the demo suites official opening attended by 30 prospective customer companies drawn from Benelux, France, Germany, Italy and the UK Alon Bar-Shany, chief executive of the Europe, Middle East and Africa division, confirmed that HP would be investing over $100m in its digital print business during 2004.
