US-based web-to-print photo giant Shutterfly has signed a deal for 25 B2 Indigo 12000s at the show, with all set be installed in the coming months in time for the company’s peak season in the autumn.

This latest deal is the continuation of a relationship between HP and Shutterfly that began a decade ago.

“This latest installation of an HP Indigo 12000 fleet will help Shutterfly continue to deliver innovative, personalized web-to-print product offerings to our customers,” said Dwayne Black, senior vice-president and chief operations officer, Shutterfly.

The deal was finalised on the opening day of drupa and is the single largest deal, by value, in HP Indigo’s history – while HP declined to put a specific value on the deal, it’s understood to be worth circa €25m.

Shutterfly has also ordered three Horizon SmartStackers for automated finishing.

Seperately, HP secured a deal with global web-to-print group Cimpress to install around 20 HP Indigo 12000 Digital Presses.

Cimpress’s machines will also be installed over the summer, in advance of peak season. Cimpress president and chief executive officer Robert Keane came to drupa to sign the deal.

“HP’s new Indigo digital printing technology will ensure we streamline our production, offer application possibilities and, most importantly, meet the evolving needs of our customers,” he said.

Cimpress will also upgrade its fleet of HP Indigo 10000s to the 12000 specification over the coming months.

Alon Bar-Shany, general manager of HP’s Indigo division said: “In the first two days of the show we’re up to 50 Indigo 12000s sold.

“It’s really powerful that two of the largest mass-customisation guys have invested in this technology, it proves it’s here, it’s real and it’s happening now.”