HP claims 50% jump in Indigo pages

HP has announced record annual growth for its Indigo digital press division thanks to a 45% rise in page growth from 2006 to 2007.

The company recorded a divisional record for year-on-year page growth for the fourth quarter, up by 46% and claimed revenues had doubled for each of the past three years.

Vyomesh Joshi, executive vice president of HP's Imaging and Printing division, said: "HP's plan is to get a slice of every page printed. Our focus is going to be on high use customers."

Under HP's Print 2.0 strategy, the firm has sought to "capture a more significant portion" of the 53 trillion pages predicted to be printed globally by 2010, 10% of which are expected to be digital.

This represents a 2% rise in digitally printed work from 2005, in which 46 trillion pages were said to have been printed, 8% of which were digital.

In addition to strong sales in the Europe, the Middle East and Africa (EMEA), and North America, the division said it has extended into photo merchandise printing, book publishing and packaging.

Alon Bar-Shany, vice president and general manager of the Indigo division, said that part of HP's Print 2.0 strategy "focuses on enhancing the print production solutions provided to our graphic arts customers".

He added that in 2007, "many successful print service providers experienced how they could create a competitive advantage and drive profit using HP Indigo".