Marketing

The Active & Intelligent Packaging Industry Association (AIPIA) has announced the launch of the Interactive Brand Packaging Network (IBPN), a new initiative that aims to establish packaging as a...

Social media is considered overrated as an effective business marketing tool by nearly two thirds of Printweek readers, according to new survey findings.

Coca-Cola is bringing back its ‘Share a Coke’ campaign, which significantly boosted the brand’s sales when first launched and to this day is still quoted as one of the biggest personalised packaging...

Data-driven marketing firm, Pro-Active Business Information, has been acquired by Orbital10, an IT support, managed services and cybersecurity group.

Design and marketing agency Nutshell Creative is celebrating 20 years of success in 2025.

Marketing specialist Go Inspire has made five strategic senior hires over the past few months to support its focus on growth and innovation.

Hampshire marketing and print house Footprint has expanded its reach with the acquisition of C3 Marketing, a Swindon wide-format and events business.

JICMail and ISBA’s cross-media measurement programme Origin are conducting a mail measurement pilot study.

Marketing specialist Go Inspire Group has taken on its second Fusion Speed inserter from the Bowe Group to cater for increased mailing volumes realised through further contract wins.

Google has abandoned its plan to block third-party cookies from its Chrome browser, four years after announcing it would do so, in a move that bolsters digital advertisers' position.

The UK has seen its strongest upward revision to marketing budgets in a decade, with companies’ financial prospects at their most positive in nearly three years, according to new research.

Retail marketing group Altavia has merged two of its subsidiary agencies into a single entity, called Altavia UK.