Marketing

JICMail and ISBA’s cross-media measurement programme Origin are conducting a mail measurement pilot study.

Marketing specialist Go Inspire Group has taken on its second Fusion Speed inserter from the Bowe Group to cater for increased mailing volumes realised through further contract wins.

Google has abandoned its plan to block third-party cookies from its Chrome browser, four years after announcing it would do so, in a move that bolsters digital advertisers' position.

The UK has seen its strongest upward revision to marketing budgets in a decade, with companies’ financial prospects at their most positive in nearly three years, according to new research.

Retail marketing group Altavia has merged two of its subsidiary agencies into a single entity, called Altavia UK.

Family-run business PSE Agency has appointed Melissa Shackleton in the new role of managing director, marking the team’s first executive shake-up since the company was formed 30 years ago.

Richard Boon, outgoing CEO at Webmart, has launched into his next venture with the founding of global content marketing agency Oh Six.

Eight Days a Week Print Solutions (EDWPS), currently repositioning to become Eight Group encompassing Eight Plus, has teamed up with Crawford Technology Consulting (CTC) to acquire creative digital...

Companies are overwhelmingly likely to connect their packaging production to their digital marketing or online presence according to new research, as they seek to gain extra value from their...

Webmart has appointed two business development managers in newly created roles as it expands into the education and membership sectors.

Marketing services provider ADM Group has achieved a score of A- on CDP’s 2023 Climate Change Survey.

Property market tech firm Iamproperty has bought hybrid marketing firm Information Works.