Marketing

Direct mail advertising spend jumps 13%

Direct mail advertising spend returned to growth in the third quarter of 2024, beating the country’s overall average of advertising spend of 9.7%, according to the latest figures from the Advertising...

Former Acorn employees launch print agency

A print agency founded by two former employees of Swindon’s shuttered Acorn Press has been met with a wave of enthusiasm after launching just a day after Acorn officially ceased trading.

Bauer Media expands reach with OOH buy

Bauer Media will expand into new markets with the acquisition of Clear Channel’s Europe North business.

Northend expands added value services with second unit

Northend is expanding its operations with a new unit dedicated to Pick & Pack, and has also teamed up with a local charity to help homeless people over Christmas.

Volumes tracked on the JICMail panel of 1,100 UK households increased by 5% year-on-year

Mail sees notable growth in recycle rates in Q3

JICMail has released its data for Q3 2024, which found that 87% of mail discarded within a 28-day period is recycled, and recycling rates are up 14 percentage points year-on-year compared to the 73%...

Christmas promo packs for Moonpig and Gü

Moonpig has teamed up with indulgent pudding maker Gü for an on-pack pre-Christmas promo push.

Mail most influential marketing medium for winning election votes

New nationally representative research from Marketreach has revealed that mail is more likely to have had an influence on voting intention than any other marketing channel across all ages.

Promo products boss barred

The boss of a promotional products company has been disqualified for failing to keep adequate accounting records.

Griffin Media Solutions entered administration on 16 October. Image: Google Maps

Print manager Griffin Media Solutions appoints administrators

Tunbridge Wells marketing and print management agency Griffin Media Solutions has fallen into administration and will be wound up.

Data director disqualified

The director of a data science and marketing business that hoped to capitalise on know-how originally gained at Dunn Humby has been disqualified after applying for a Bounce Back Loan, even though the...