The free Apple and Android Colour Swatch app enables customers to view and order samples directly from mobile devices.

Global director Graphics Solutions Renae Kulis said that the company had been using a traditional swatch pack and hoped the app would transform the way it does business.

The company is also showing its complete REACH-compliant signage portfolio, which includes all graphics materials from 500 Event Film through to premium 900 Super Cast films and Supreme Wrapping Film.