The new MPI 3010 digital imaging film is an economy version of the MPI 3000 monomeric film. At 80 instead of 90 microns, the film is designed for shorter-term applications of up to two years and is 10-15% cheaper than the 3000.

The MPI 3010 joins five other digital imaging films in the family: the MPI 3000; a premium and economy cast film, the MPI 1005 SC series and MPI 1950 series; and a premium and low end polymeric film, the MPI 2000 series and MPI 2800 series. 

Though the MPI 3010 is largely designed for less demanding applications, it does boast qualities which make it better for long distance viewing than the MPI 3000, reported John Coppens, marketing programs manager for graphics solutions Europe.

“This gives a more vibrant print better for long distance viewing,” he said. “That’s good for vehicle graphics. Because you’ll never be that close to a promotion on a vehicle.”

Included in the 13 new Supreme Wrapping Films are four new Conform Chrome films designed for accenting on vehicles, for areas such as door handles and mirrors. These are available in black, blue, silver and gold.

These films are more expensive than standard Supreme Wrapping Films to reflect their specialist nature, reported Coppens. 

The total number of Supreme films now available is 82, with 15 to 20 more to be added later this year.

Another key focus of Avery’s Fespa 2014 stand is the 777 cast film range launched last June. These films are designed for the mid-range computer-cut signage market.

Coppen reported that Avery hoped to strengthen the film’s reach in the German mid-range market at the show.

“We already have a very good position in the high end market with the 900SC. And we have a stronger reach with the 777 in other countries,” he said. “But our research has identified room for future growth in Germany.”