Oliver Guenther, marketing director at Avery Dennison Graphic Solutions Europe, said the new films opened up “a whole new spectrum of creative possibilities” and described the wall films as “taking wall graphics to a new dimension”.

The Digital Wall Films portfolio includes Canvas, Stone and Stucco textured permanent wall vinyls, as well as untextured versions, also with permanent adhesive. They are part of Avery Dennison’s MPI 8000 Wall Film series.

Target applications include a variety of interior decoration uses such as retail decoration and branding, wall graphics, exhibitions, and hospitality and commercial space interiors. 

“The wall vinyl printing quality now achievable can be used to avoid the need for more expensive natural materials and decorating techniques,” Guenther added. 

The films feature on Avery Dennison’s own booth (1-E30) and also in the PPP Netherlands room at Printeriors (6-PR11).