The substrate specialist said its TrueImpact 7000 series of self-adhesive graphics substrates were free of PVC and phthalate and therefore have a smaller environmental footprint than conventional products.

"TrueImpact is for indoor use such as retail displays, sports promotions and point-of-sale material," said a spokeswoman. "The large-format graphics industry is based on PVC, which is not the most environment-friendly material.

"These films offer a bespoke five-year-life prescription for digital - solvent, eco-solvent, UV and latex - and screen - solvent and UV - printing applications. They are suitable for flat and slightly-curved surfaces."

She said the new films represented a "viable sustainable alternative to polymeric calendered PVC films" and were available with gloss or matt overlaminate, and the choice of permanent and removable adhesives.

Also on show from Avery Dennison is a new Supreme Wrapping Films range of 19 colours and finishes for vehicle wrapping, a sector billed by the company as "possibly the most fashion-orientated self-adhesive graphics market today".

Another newbie is an addition to the company’s range of cast films for multi-purpose inkjet print. MPI 1950 Latex Cast, a stand-alone film for the HP Latex inks and printer platform, comes in high gloss and matt overlaminates.

Finally at Fespa, Avery Dennison will flag up its online Avery Academy for training professionals in the industry. More than 6,000 registered users include printers, distributors, signmakers, designers and end-user clients.