The technique means that items can be easily swapped or moved without the need for messy adhesive or intrusive fixings.

The product, called VISI/FRAME, lasts up to five years and is distributed in the UK exclusively by Leicester-based Proaction.

Managing director Steve Ball said that the product "has been used extensively by many top brands across Europe over the past 10 years. The UK retail market is fast-paced: promotions and new offers are continually evolving, so there is a need for a simple, cost-effective and professional display product which will help reduce expensive re-prints."

Existing users of the product include Toyota, Mercedes-Benz, BMW, Mazda and other high street retailers; prices start from £2.50.