The Bracknell, Berkshire-based business bought the digital colour press, supplied by Xeretec, to replace an existing DocuColor 240.

Despite only founding the company just over a year ago, managing director Neil Bridgland said Scubaprint has taken on around 280 clients in its first 12 months of trading.

"We can produce anything from business cards and flyers to personalised mailings for a variety of clients, including corporates right through to garden centres," he said.

According to Bridgland, the Xerox 700 investment was "a logical step", but one that could not have happened without Xeretec organising the deal. "Banks don't want to know if you're a new company, so I couldn't do it without Xeretec," he said.

With the new press on board, the company expects to increase the average run length of its mailings from around 1,500 to 5,000.

The addition of a Fiery RIP also allows imposition to be carried out "on the fly", which Bridgland claims will save around two hours each day.

"With the Xerox 700, we can produce more complex, longer-run personalised jobs that include more variable data. Ideally, I would have started with this press, but we're well placed now going forward," he said.

The Xerox 700 can produce photobooks, brochures, direct mail pieces, catalogues, calendars and postcards. It outputs at speeds of up to 70ppm in both colour and mono production and on stock weights ranging from 64-300gsm.