The 700 machine replaces an existing DocuColor 250 and has come specified with Fiery Colour Profiler Suite, which the company said has helped process jobs quicker.

The new Xerox machine, supplied by First Copy in Cambridge, was ordered as a response to a growing demand for digitally-printed work, especially from its trade clients.

Phil Roper, managing director of Suffolk-based Indigo Ross, said the need for faster turnaround times and shorter print runs had increased over the last two years.

He added: "More and more graphic designers, marketing agencies and other trade customers want quick results and a litho-quality finish. But the timescales involved and quantities needed make offset printing impractical or uneconomical."

The Xerox 700 is aimed at the production of photobooks, brochures, direct mail pieces, catalogues, calendars and postcards. It can output at speeds of up to 70ppm in both colour and mono production and on stock weights ranging from 64-300gsm.

Roper has been impressed with the speed of the press, which he believes allows the company to meet customer demand for work printed on-demand.

It has also given the digital operation a higher level of flexibility with the company recently completing a 5000-run of double-sided full-colour A4 leaflets.

Carl Lawrence, studio manager at Indigo Ross, added: "We can now process work far quicker than before and do a greater number of jobs that we may previously have turned away.

"We're now twice as productive and, by keeping more work in-house, the 700 is already starting to pay for itself."