The firm will use the six-colour press, which replaced its four-colour Scitex Idanit, to produce short-run posters and PoP material.

Odessa Offset also runs a six-colour Vutek 3360.

Managing director Mike Charles said: We had the Idanit for four years and it was a good press. But we realised that it was time to upgrade. The digital side of the business is growing all the time.

The Pressjet II can print a 1.62x3.66m sheet to a maximum resolution of 336dpi.

Charles said the press had been producing work for less than two weeks and was performing well.

The firm, which works with agencies including M&C Saatchi, also has a four-colour Harris litho press for longer-run work.