As digital wide-format printers have become widespread, substrates have become a low margin commodity that is no longer profitable for NUR to resell, said president and chief executive David Amir.

The firm will instead focus on speciality inks for its machines.

Other plans include reducing staff from 350 to 250. It is in the final stages of shutting its production facility in Texas and moving all production to Israel.

Amir revealed the firms plans at the announcement of its Q2 results. It made a 1.1m ($1.7m) loss before exceptional items on revenues of 8.2m, which had fallen by 44%.