New Jarrold wins BBC title deal

01 April 2004

New Jarrold Printing has clinched the contract to produce the new BBC magazine <i>Easy Decorating</i>.

The title will have a print run of 120,000 and goes on sale for an eight-week period from today (1 April). If successful, further monthly issues will follow. Easy Decorating follows the launch of Easy Gardening and will sit alongside BBC Magazine's Good Homes and Dream Homes. The homes portfolio also includes Homes & Antiques.

Easy Decorating is priced at 1.99 and supported by promotions with retailers and advertising activity across the BBC portfolio.
"The title complements our existing home titles. It's written and designed in a user-friendly way," said Easy Decorating publisher Brian Whittaker.

The deal follows New Jarrold Printing's contract to produce Channel 4 spin-off title A Place in the Sun,which it won last month.

Story by Philip Chadwick

Have your say in the Printweek Poll

Latest comments

"I have worked in quite a few print sectors, including Walstead in the past. It is all tough, but most will not be surprised that the packaging sector is still growing. However, the service in the..."