The company will start interviewing for the new role next week and the successful applicant will play a key role in establishing a supply network across Europe.

MMT European marketing manager Nicki Hirst said the role represented a concentrated assault. The role is based here at the European headquarters [in London] because thats where the agencies are, she said.

We are not as big in Europe as we are in Asia or the US, where we are a market leader, although we do hope to be up there challenging companies like Vertical Vision and Cestrian very soon.

MMTs OnePrint product range includes graphics for billboards, banners, vehicles, bus shelters, and it can manage a jobs media planning through to its shipping and installation.

They might want five billboards in France, 10 taxi-wraps in London and a building wrap in London. We take the onus of overseeing the job away from the client we manage the entire thing, said Hirst.

MMT has production facilities in Holland, which houses its proprietary printers that use acrylic paint rather than inks.

The printers, which have 6m-high by 7m-long drums onto which the vinyl is attached, have been patented.

However, if a job is limited in quantity, or needed to a tight deadline, the company outsources to its network of domestic printers.

When appointed the manager will develop strategic partnerships with digital printers across Europe.

MMT has around 600 employees worldwide and operates a network of sales offices and distributors in locations including Poland, Paris, Dsseldorf, Milan, Amsterdam, Lisbon, Copenhagen, Madrid and Kiev, as well as in the US, Asia, New Zealand and Japan.

Story by John Davies