"We want to plug into one-to-one variable-data marketing for book publishers," said director of digital operations Kristian O'Shea.

The Didcot, Oxfordshire-based firm produces print-on-demand social-science books and journals for publishers like Blackwell.

"We also want to tap into short-run full-colour art books," said O'Shea who replaced a Xerox DocuColor 2060 and DocuTec 135 with the 100pp a minute kit.