According to Naresh Kumar of Macromedia the software "offers everything under one hood. Web2print, VDP, production workflow management, invoicing and accounts and image personalisation."

eZprint is a flagship product of Zesta Technology, a company promoted by Atul Saran, ex-CEO, EFI India and Narayan Mahadevan, ex-engineering director, EFI India.

The key features of the software include in-store ordering allowing orders to be taken into the system coming from multiple channels (email, ftp, cd, walk-in etc) on behalf of the customer, tax reporting on daily basis – VAT reports, service tax reports, and touch-screen based production dashboards which provide exact status of an order at any point of time.

Octaprint is the digital printing division of Macromedia with two Indigo machines 5000 series based at Hyderabad and Chennai with a marquee list of corporate customers in telecom and other industry segments.

Kumar added: "eZPrint has the flexibility required for our business and and could handle our customisation requirements, particularly India’s unique requirements. The system is constantly evolving and with Zesta’s support, we are working to establish a print MIS. With customisation of eZPrint, we are now able to take orders from overseas customers with online payment."