Mehta in a stirring address which concluded the OAC conference stated that the SOP includes "a minimum contract period, execution of contract and release orders prior to starting a campaign, a strict 60 days credit period, steps to provide proof of display in a practical manner, involvement of independent monitoring agencies, accreditation process of new agencies, time-frame for raising invoices and also issue of credit notes."

The procedure will be implemented from 1 July 2011. IOAA had appointed KPMG, one of India’s leading business advisory, to study the change, explain the challenges and to suggest a plan of action.  

The second day at OAC 2011 continued with brand marketers putting forth their perspective while people belonging to the industry spoke about ways to loopholes, pit falls and the highway to improvement.

Alok Agrawal, COO, Cheil India/SW Asia Regional HQ urged the audiences about Re-thinking OOH. Rajul Kulshreshtha, managing director, Kinetic India threw light on how specialists can help increase the salience of OOH in media plans as a percentage of spends.

Taking the measurement and common currency stand the convention had Shripad Kulkarni, CEO, Allied Media sharing his insights on IOS – Learning from Phase I & Phase II.

Illuminating the entire concept of city space and urban development, Abhijit Sengupta, CEO, OAP Touchpoint, made the audience traverse ‘The Road to Hell’. Representing the authorities side Dr Sanjay Pattiwar, assistant commissioner Navi Mumbai Municipal Corporation shed light on Emergence of Satellite towns and its relevance to outdoor media opportunities.

The OAC Awards 2011 followed the convention. Amongst the print winners in the categories related to the outdoor business, Autostriping Digital, Macromedia Digital, and Printech Digital Imaging won the awards trophy.

Bengaluru-based Printech won a silver for Best Innovation in Print whereas the gold was won by Autostriping Digital, also popularly known as Autographics Digital. For the Best Printer of the Year category, there were two winers. Macromedia, the wide-format printer based in Hyderabad and winner of PrintWeek India Awards 2010 for Point-Of-Purchase Printer of the Year, bagged the first gold whereas Autostriping bagged the second gold trophy.

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Naresh Kumar (left) of Macromedia Digital receiving the gold for Best Printer of the Year


Prasad of Printech Digital Imaging receiving the silver for Best Print Innovation


D J Bangara (left) of Autographics Digital receiving the award trophy for Best Printer of the Year