With a print run of 20,000 a month, the A4 full-colour 52-page magazine is aimed at 25-40 year-olds in the area.

The magazine is produced by a team of six full-time staff and six contributors and distributed locally for free, supported by advertising.

Editor Helen Kalli said she thought they had identified a "gap in the market" for this kind of product. "We wanted to do something," she said. The first issue was published in June.