Financial details of the three year deal were not disclosed. The 40+4 page magazine, which is 280x210mm format, is printed on 100% recycled stock by Precision Colour Print three times a year with a print run of 60,000. The magazine is distributed to Frequent Virgin Club members and given away free in Virgin Holidays' v-room lounge at London Gatwick.
Julian Rowlands, head of customer relationship management at Virgin Holidays said: "Rock and Roam has just been nominated for Best Travel Information Publication at the British Travel Awards, and the renewal of our contract is a reflection of our happiness with the excellent work that River has done and the feedback we have received from our customers."
River retains Virgin Holidays mag work
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Customer publishing house River has kept its contract to produce Virgin Holidays' Rock and Roam magazine work after seeing off six rival agencies.