In January 2011 finishing equipment producer Bobst bought Brausse when it acquired a 65% stake in Gordon Limited, the holding company of Brausse manufacturer Shanghai Eternal Machinery Company.
Bobst made the acquisition to gain access to the Chinese market by capitalising on Brausse as a stand-alone, entry-level brand.
But according to Bobst, Brausse products have proved to be more popular than expected, with diecutters and creasers, folder-gluers and foil stamping machines selling beyond their originally popular markets of China, North America and Europe.
Bobst head of sales for sheet-fed Emilio Corti said: "Brausse has achieved very good sales this year and had a very good Drupa where the company had its own stand.
"The target is to have an appropriate worldwide network for Brausse by the end of this year so it can fully exploit the huge potential of its entry-level equipment."
Parent company Bobst has taken the decision to set up dedicated sales and service teams in central and Latin America, Africa, Australia and the Middle East as well as increasing its presence in central and Eastern Europe.
Corti said: "Brausse is in the process of developing a number of new machinery solutions that will further enhance its position of importance in the entry level segment of the worldwide market and this will be supported by a larger sales and service network."
