The direct mail and fulfilment services provider bought a Ricoh Pro C9100, a Polar guillotine, an MBO folder, a Matrix MX-370DP laminator and a creaser, all for an undisclosed sum. All of the equipment was installed at the beginning of January.

Bakergoodchild also relocated on 19 December to a 2,300sqm facility two miles away from its previous Birmingham site. The new facility is almost double the size of the old one and gives easy access to the Birmingham Royal Mail Depot, along with the M6, M1, M40 and M42 motorways.

Bakergoodchild said the company had outgrown its previous site. It can now offer extra storage and pick-and-pack facilities to its clients.

“It has always been a long-term strategy for us to have a mixture of contracted transactional work as well as direct mail. The new premises allows us the space and facilities to implement this strategy,” said managing director Lorraine Burnell.

Burnell added that Bakergoodchild would be looking to invest in more machinery and software to assist the business with growth in the near future.

The main piece of kit purchased, the Ricoh Pro C9100, was launched in Q1 2015 and targeted at industrial volumes. It has a recommended monthly volume of 1 million A4 pages and prints at around 110ppm, taking substrates of between 52 and 400gsm.

Last year, Bakergoodchild invested in an M1 envelope printer, along with a Ricoh Pro 8120, a Buhrs mailing machine and a camera matching system.

The firm’s plant list also includes three Ricoh Pro 8120S laser printers, two Konica Minolta Bizhub Pro 1060s, one Konica Minolta Bizhub Pro C6000L, three AstroJet 3800 inkjet printers and a Kern 2500 Multimailer mailing and inserting machine, all of which were installed over a two-month period at the beginning of 2015.