Over the past few weeks it has installed three Ricoh Pro 8120S laser printers, an AstroJet 3800 inkjet printer and a Kern 2500 Multimailer mailing and inserting machine.
The Ricoh Pro 8120S is a cut-sheet printer capable of speeds up to 135ppm. With a 1,200x4,800dpi resolution capability the machine is suitable for producing items including reports, booklets and newsletters. It can also handle 8,850 sheets within its paper capacity, on paper sized up to 330x487mm and on stocks up to 300gsm.
The AstroJet 3800 is a high speed printer that can print up to 30,000 customer addresses per hour at 600dpi quality, printing in one pass.
The Kern 2500 is a high-speed document mail finishing and inserting system, capable of handling both vertical and horizontal folding as well as the processing of various sizes and thicknesses. The folding and feeder stations can all accommodate high stack capacity, and can be loaded with inserts, with speeds of up to 12,000 envelopes per hour.
Managing director Lorraine Burnell said: "The direct mail industry is becoming very demanding and as a growing mailing house we are constantly investing and upgrading our machinery.
"The output that we had from our previous Ricoh machines was great; however, when we enquired about the Ricoh Pro 8120S we were impressed with the capacity, output and laser technology utilised within these machines.
"We find our current printing and fulfilment machines constantly in use fulfilling our customers’ expectations so it made sense to purchase additional machines to keep the workflow consistent and maintain the deliverability for our customers mailing on time to reach their targeted audiences on time."
Baker Goodchild also operates three Pro 906EX (5400) machines, a Xerox 6060 colour printer, an HP 4700 DN, a Sharp MX 5500N, two Ricoh Pro 1106/1356EX high-speed mono printers, a Rena 630, two Pitney Bowes DA75S shuttle heads, two Pitney Bowes DA95Fs, a Domino Jet Array, an Astrojet 3600 and a C.itoh S4 thermal label printer.
The business also runs additional auto-inserting equipment from Norpak and Buhrs as well as a range of finishing kit. Its other recent investments have included a second Konica Minolta Bizhub Pro C6000L, a Buhrs BB300 envelope inserting system and a Polar 76 guillotine.