Direct mail
Mail read rates hit all-time high in Q4 2024
Over three-quarters (77%) of mail was read or looked at in the crucial Q4 trading period, according to the latest quarterly results from JICMail, representing an all-time-high reading of this...
Direct mail advertising spend jumps 13%
Direct mail advertising spend returned to growth in the third quarter of 2024, beating the country’s overall average of advertising spend of 9.7%, according to the latest figures from the Advertising...
Changes to USO now up for consultation
Ofcom has confirmed its proposed changes to Royal Mail’s Universal Service Obligation including a reduced Second Class service, a relaxation of delivery targets, and a revamped bulk mail access...
JICMail launches new report on ‘super touchpoints’
JICMail, the joint industry currency for ad mail launched a new report that highlights the ‘super touchpoint’ powers of direct mail, at a breakfast event held in London yesterday (29 January).
Direct mail ‘uniquely effective’, says Ogilvy UK’s Sutherland
The vice chairman of advertising and marketing agency Ogilvy UK has hailed the power of direct mail in a popular LinkedIn post that has attracted well over 300 comments at the time of writing.
Bakergoodchild launches new SaaS platform
Bakergoodchild is poised to go live with a new software platform to simplify production of direct mail jobs.
Mail most influential marketing medium for winning election votes
New nationally representative research from Marketreach has revealed that mail is more likely to have had an influence on voting intention than any other marketing channel across all ages.
JICMail and Origin conduct mail measurement pilot study
JICMail and ISBA’s cross-media measurement programme Origin are conducting a mail measurement pilot study.
UK ad spend to reach £10.5bn during festive season
Advertisers are expected to spend a record £10.5bn during the festive season, according to new data released by the Advertising Association (AA) and WARC, with an uptick expected for out-of-home...
General Election drives bumper increase in mail volumes
JICMail, the joint industry currency for ad mail, has released its data for Q2 2024, which found that July’s snap election prompted a healthy boost in mail volumes.
Whittington Moor bags productivity power-up with Canon iX install
Whittington Moor Printing Works has seen huge productivity gains after switching to inkjet printing on its brand-new Canon VarioPrint iX3200 B3 digital press.
JICMail scales up Response Rate Tracker
JICMail has scaled up its Response Rate Tracker for 2024, revealing new direct mail and door drop benchmarks from over 2,300 campaigns and 13 contributing organisations – up from six last year.