Direct mail

Ofcom has confirmed its proposed changes to Royal Mail’s Universal Service Obligation including a reduced Second Class service, a relaxation of delivery targets, and a revamped bulk mail access...

JICMail, the joint industry currency for ad mail launched a new report that highlights the ‘super touchpoint’ powers of direct mail, at a breakfast event held in London yesterday (29 January).

The vice chairman of advertising and marketing agency Ogilvy UK has hailed the power of direct mail in a popular LinkedIn post that has attracted well over 300 comments at the time of writing.

Bakergoodchild is poised to go live with a new software platform to simplify production of direct mail jobs.

New nationally representative research from Marketreach has revealed that mail is more likely to have had an influence on voting intention than any other marketing channel across all ages.

JICMail and ISBA’s cross-media measurement programme Origin are conducting a mail measurement pilot study.

Advertisers are expected to spend a record £10.5bn during the festive season, according to new data released by the Advertising Association (AA) and WARC, with an uptick expected for out-of-home...

JICMail, the joint industry currency for ad mail, has released its data for Q2 2024, which found that July’s snap election prompted a healthy boost in mail volumes.

Whittington Moor Printing Works has seen huge productivity gains after switching to inkjet printing on its brand-new Canon VarioPrint iX3200 B3 digital press.

JICMail has scaled up its Response Rate Tracker for 2024, revealing new direct mail and door drop benchmarks from over 2,300 campaigns and 13 contributing organisations – up from six last year.

Direct mail platform Stannp.com plans to scale up its US operations significantly in 2024 after doubling its US revenue to $10m (£7.9m).

Direct and hybrid mailing firm CFH Docmail has installed a brand-new Canon VarioPrint iX3200 at its Radstock site.