It was installed in Baker’s Birmingham production facility in September, and follows on from the installation of a Ricoh Pro 8120 in June. 

Baker Goodchild operations director Wesley Sinclair said the purchase of the M1 would open up a “different avenue of production”.

“We selected the M1 as it has the capability to print colour envelopes for a competitive price, and additionally it can also print across a wide variety of paper stocks,” he said.

“We have multiple printers of different capabilities, but this M1 is an addition to the colour printers we have in-house.

Sinclair said Baker didn’t shop around much as he particularly liked the M1 because of its flexibility.

“It has the ability to print both complicated and high-definition graphics, and is also easy to use,” he added.

The M1 can print at speeds of up to 7,500 envelopes per hour and takes a range of paper stocks, varying in thickness from 0.1mm to 0.5mm.

Meanwhile, the Ricoh Pro 8120 is a cut-sheet printer capable of speeds up to 135ppm. It has a 1,200x4,800dpi resolution, meaning it can produce items including reports, booklets and newsletters.

Sinclair said it was chosen because it had the ability to print on 350gsm duplex and that its print quality was exceptional.

Baker Goodchild has also taken on a new staff member to operate the machine.

The Ricoh and M1 purchases follow an investment in a Buhrs mailing machine and camera matching system in April.

The firm’s plant list also includes three Ricoh Pro 8120S laser printers, two Konica Minolta Bizhub Pro 1060s, one Konica Minolta Bizhub Pro C6000L, three AstroJet 3800 inkjet printers and a Kern 2500 Multimailer mailing and inserting machine, all of which were installed over a two-month period at the beginning of 2015.