The new sections show how companies and organisations can use Baker Goodchild's services and technology to add more value when using direct mail and save on costs by using its bulk postage services.

One of the new pages, which focuses on international mail, provides advice and tips on how businesses can achieve the lowest overall price for their international mailing using Baker Goodchild’s network of international carriers, postal sorting and software systems.

Other new sections include pages for charities and schools, which provide advice about how they can save on costs and achieve strong marketing results through the use of direct mail.

“We wanted to inform different types of sectors about the services that we have. We already have webpages that cover our businesses, products and services, however sub-categorising this information and making it available for different sectors allows them to gain more information and help them achieve the ROI they are looking for,” said managing director Lorraine Burnell.

“We launched the webpages towards the end of July and have had a positive reaction to them as a lot of different sectors have had a keen interest in the services and contacted us with regards to this. They find that as the webpage is more informative and targeted to their industry, it allows them to get a better view on direct mail for their industry.”

The privately-owned Birmingham-based company provides print, mail and postage services designed specifically for business owners, SMEs and entrepreneurs. It helps them to grow with the use of more effective direct marketing and by developing customer loyalty through increased personalisation.