Kettering-based 4DM won a contract to provide personalised colour digital booklets to a blue-chip company on a weekly basis.
According to group sales and marketing director Lance Hill, the high-profile win allowed it to make the investment in the £50,000 machine.
4DM also bought a Zebra P330i card imaging machine as the project requires a personalised card to be affixed to the product.
The bookletmaker has opened the door for 4DM to offer the service to other clients and Hill said that several had already been in contact.
He said: "We have definitely seen an increase in demand from our client base for fully personalised digital booklets which we can print on our Xerox iGen3 or 700s.
"I hope this is the first step of many into this arena and we are also looking at further significant investments in the new year to boost other areas of the business."
4DM has also launched a new website, www.4dm.co.uk.
4DM buys Duplo bookletmaker to produce work for blue-chip client
Direct mail printer 4DM Group has invested in a Duplo bookletmaker on the back of a major contract win.
