The M230i is the first M-Series unit to incorporate Domino's intelligent Technology (i-Tech) features and QuickStep user interface.
The machine was unveiled to the US market at last week's Pack Expo in Las Vegas and is expected to be available in the UK from next month.
The M230i is designed for printing and applying labels on secondary and tertiary packaging and is suitable for a range of sectors. The M-Series' modular design is intended to meet the needs of various case and pallet labelling applications.
High-resolution online coding allows for the application of barcodes, text and graphics on packaging labels, ensuring full GS1 supply-chain compliance.
Product marketing manager Peter Lister said: “The M230i will allow those in secondary and tertiary coding to explore new applications and improve profitability, while reducing production costs.”
The new M230i offers enhanced user capability and new features to simplify the operation from label creation to print assignment, he said.
A colour touchscreen interface and QuickStep software enable users navigate more easily through the machine's various functions.
The upgrade of the M-Series to i-Tech technology would also result in reduced training requirements and fewer coding errors, according to Domino.
The company said the system was the most compact print-and-apply unit available, with 30% longer ribbon and label reel capacity of 600m.
The inclusion of tool-free magnetic printhead mounting allows for minimum downtime while a range of standard applicators includes tamp, blow, wipe and corner wrap.
A higher print speed allows for reduced cycle times, making the unit suitable for faster production lines and the M230i benefits from left- and right-hand versions as standard.
Domino added that increased printhead life means a lower total cost of ownership and improves operational efficiency - fast consumable and printhead changes result in less downtime.
Meanwhile full label area printing reduces waste and trimmed consumables costs while improving printhead life.
Domino, which is headquartered in Cambridge, employs more than 2,600 staff worldwide. The company became an autonomous division within Brother in June following an acquisition announced in March.