Marketing

Customer communications are going through a rapid change

Thriving through accelerated change

This past year has accelerated change affecting the printing industry. Quadient’s Sof Tsigarides explores driving new revenue streams, enabling production efficiencies and growing existing business.

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Budgets for direct marketing, which encompasses direct mail, improved on Q2

Marketing budgets grow strongly in Q3

Total UK marketing budgets have increased at the strongest rate since Q2 2017 according to new research, with growth seen in two of the categories that encompass print advertising.

O'Sullivan: Webmart business aligns with my own values

Webmart snaps up O'Sullivan for new role

Kelly O’Sullivan is returning to her roots with a new senior role at Webmart – more than twenty years after she first worked at the business during its formative years.

Noosh: complementary extension of HH's own offering

HH swoops on Noosh

HH Global has made another substantial acquisition with the takeover of marketing execution platform Noosh.

Print businesses must be prepared to adapt

Customer expectations accelerate print’s evolution

Widespread adoption of online buying, rising environmental awareness and new printable products all converge to provide an opportunity for innovative digital print technology, applications and...

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Searle: huge benefit for us is the changeover time

First Mailing invests to open paper wrapping to shorter runs

First Mailing has made its first inroads into paper wrapping as part of a £250,000 spend to open up the process to shorter runs and a wider range of publishers, brand owners and trade partners.

Perez: business models are complementary

Adare International now part of HH

HH Global has completed its takeover of Adare International.

Odds: bringing a wealth of experience to new role

CDS snaps up Odds for new role

Former Communisis director Adrian Odds has joined CDS in a newly-created role.

The book was launched in a carpet shop window display

Boss wows with Bowie homage

Boss Print has partnered with a leading artist on his latest David Bowie inspired project to produce a breathtaking limited edition book that was gifted a launch in an unusual venue last week.

Moët Hennessy used Blue Bite with NFC tech to create an exclusive consumer experience

Markem-Imaje adds shoppable software tech

Markem-Imaje has acquired tech firm Blue Bite, which develops software for brand authentication and ‘product commerce’ whereby any product can be turned into a sales channel.