The JICMail Platinum accredited company, which started as a small family business in 1995 and now has offices in London and the Midlands, said the aim of the new engine, called PSE Wisdom and launched last month, is to ensure guesswork is taken out of offline marketing.

The company said ensuring accuracy and creating confidence for brands means that direct marketing like advertising mail – the third largest media channel in the UK – can work towards being as data driven as its digital campaign counterpart.

By analysing data quickly and using a range of filters to find out specifics, such as which sectors direct marketing campaigns are performing particularly well for, PSE Wisdom can tell clients what sort of return on investment they can expect relative to their spend, what’s working best in the industry, and what sort of budgets are needed to achieve results.

PSE Offline Marketing analysed its own data from the past 18 months using PSE Wisdom and found that its clients made £3,017,220.77 in revenue across campaigns, with an average response rate of 1.94%, an average return on investment of £2.10, and an average cost per acquisition of £15.76.

PSE chairman Phil Newton said: “Our own analysed data shows just how specific PSE Wisdom results are. We’ll be regularly delving into PSE Wisdom to share key insights and help everyone in our industry to stay on top of the latest trends.

“This is all about showing the hard intelligence that goes into campaigns, we aren’t just plucking numbers out of the air. Every decision we make is backed up by real world data, that’s how we can make such confident predictions when it comes to ROI or recommendations on what formats our clients should be using.

“We are incredibly excited about launching PSE Wisdom and seeing how it can change our industry for the better.”