Print buying
InBev promotes new Stella brand with major outdoor poster campaign
Drinks company InBev UK has launched a "heavyweight" advertising campaign using a host of outdoor media, in order to boost awareness of its newly launched Stella Artois 4% brand.
DoH targets parents with powerful anti-smoking ad campaign
The Department of Health (DoH) has launched a hard-hitting anti-smoking campaign entitled 'Scared' across 3,000 nationwide outdoor and point-of-sale sites.
Rise in abuse of marketing data lists, research reveals
The abuse of data and marketing lists has increased in 2008, following a drop in levels of misuse during 2006 and 2007, according to the annual report from the Data Quality Management (DQM) Group.
Claritum procurement software in demand as buyers tighten their belts
Claritum has experienced a rapid growth in demand for its print procurement software in the face of the current global economic crisis.
Direct mail 'plagues the deceased'
An East End-style funeral procession has been staged through Westminster in protest of the levels of direct mail (DM) sent to people that have died.
Asda increases its print spend with multi-million pound contract
Asda is set to increase its print spend after awarding a multi-million pound contract to HH Print Management, following an extensive tendering process.
River Publishing takes repro overseas
River Publishing has made "significant cost savings" by moving to offshore repro for its Weight Watchers customer magazine.
Print buyers are not optimising their marketing spend
Only 20% of companies have purchasing departments in control of the marketing budget, according to research by HH Associates and the Aberdeen Group.
Survey proves good print buyers save companies billions in print costs
American print buyers collectively saved their employers $11.9bn (7.7bn) on their print costs in 2007 and are set to save over $13bn in 2008, according to a new report.
PCP to print tourist literature for Yorkshire council
Precision Colour Printing (PCP) has won a year-long contract to print the tourism guides for East Riding of Yorkshire Council.