The brewer will display 400 96-sheet and 2,000 48-sheet posters, printed by Odessa Offset, across various sites for two weeks.
It will also use large-format prints at roadside sites such as London's Clapham Junction Colossus, the Oxford Circus media wall and the London Bridge banner.
Other locations include shopping areas in Manchester, Birmingham and Leeds.
The national La Nouvelle Smooth campaign aims to draw on the brand's "smooth credentials and heritage with its roots in the Riviera of the 1960s", according to the company.
"We wanted to pay homage to the continental heritage of the brand in an entirely new way to launch Stella Artois 4%," said InBev UK and Ireland marketing director, Andreas Hilger.
"We are harnessing outdoor and press advertising to reinforce our message among as many of our target audience – ABC1 men aged 18-34 – as possible in a relatively short time."
He added: "This campaign will boost awareness among a significant number of lager drinkers and prompt many of them to look for the brand when they visit pubs, bars and off-licences in the weeks ahead."
The outdoor campaign was designed to build interest in advance of press and TV advertising.
InBev promotes new Stella brand with major outdoor poster campaign
Drinks company InBev UK has launched a "heavyweight" advertising campaign using a host of outdoor media, in order to boost awareness of its newly launched Stella Artois 4% brand.
