The six-sheet posters, which feature powerful images to demonstrate how children are affected when their parents smoke, will appear in shopping malls, leisure centres and supermarket chains Morrisons, Tesco and Asda. It follows a recently aired national TV campaign.
A DoH spokesperson said: "The print campaign comprises two executions of the TV ad and runs for two weeks from 3 November. It forms part of an integrated campaign including outdoor, television and radio.
"The adverts are designed to cause an emotional reappraisal, making people stop and think about the effects of their smoking on their loved ones. Every week, 2,000 people die from smoking-related diseases, which have a potentially devastating effect on children's lives."
The posters were printed by London-based Odessa Offset, and the print campaign has been led by the DoH, creative agency Miles Calcraft Briginshaw Duffy, and the Central Office of Information.
DoH targets parents with powerful anti-smoking ad campaign
The Department of Health (DoH) has launched a hard-hitting anti-smoking campaign entitled 'Scared' across 3,000 nationwide outdoor and point-of-sale sites.
