Print buying
Print 'best for ROI', study finds
A study for the Outdoor Advertising Association (OAA) has concluded that print is the most effective form of advertising, but can be improved when combined with outdoor campaigns.

Hotprints launches social networking photo service
A new on-demand print service that enables users to print photobooks for free directly from social networking sites has been launched by Hotprints.

Amazon to release UK-ready Kindle this month
Amazon is to release an international version of its Kindle electronic book device on 19 October.

TMG launches parenting magazine
The Sunday Telegraph is to launch another magazine in its ST portfolio aimed at parents of children between five years old and teenagers.

Polestar wins ShortList Media magazine contract
ShortList Media has awarded a contract to print its new women's weekly fashion magazine Stylist to Polestar Varnicoat.
Publishing software company adopts QR codes for mobile links with print
Publishing solutions company Serioustec is to implement 3GVision's i-nigma mobile barcode reading technology into its Dakode mobile platform.

Waitrose bases poster ads on Wenger comments
Waitrose launched a poster campaign last weekend following comments made by Arsene Wenger.

Myvouchercodes bucks online trend to produce printed booklet
Discount voucher website Myvouchercodes has bucked the trend towards online migration with the launch of its first printed voucher book in time for Christmas.
Allied Bakeries moves multimillion-pound UK packaging deal
Allied Bakeries, which manufactures goods under brands such as Kingsmill, has moved its multimillion-pound packaging printing contract to bpi.consumer VMB.
Vio relaunches Certified Soft Proofing software as part of Adsend
Vio has redeveloped its Vio Certified Soft Proofing (VCSP) software, which is now being offered as part of its Adsend browser application.