Publishing software company adopts QR codes for mobile links with print

Publishing solutions company Serioustec is to implement 3GVision's i-nigma mobile barcode reading technology into its Dakode mobile platform.

The Dakode software and services enable publishers to create 2D barcodes that will be recognised by cameraphones with the barcode reader installed as URLs and request specific online content to a mobile browser.

The platform also includes tracking, campaign management and metrics to measure response rates.

Quick Response (QR) codes add digital interactivity to printed media, which readers can use to access additional online content such as coupons, or video, to comment on articles, or enter competitions.