Marketing

Mail sector has learnt plenty of new tricks
The world has changed immeasurably since the start of the Covid pandemic and while it has clearly been a devastating crisis in so many ways, there have been some positives, particularly in the ways...

Bridgepoint returns as latest ITG backer
Bridgepoint Capital has returned for another bite of the Inspired Thinking Group cherry, taking a majority stake in the marketing services business for a second time.

Business inspection: Incremental automation sends revenue rocketing
In 2008, Matt Dahan was living and working as a freelance photographer in Australia when he had something of a lightbulb moment.

Paragon acquires digital agency
Paragon Group has expanded its digital services offering with the acquisition of digital product development agency Reason.

Salocin sets up standalone media agency
Nick Dixon’s The Salocin Group has created a new standalone media agency from Edit’s media team.

Webmart wins Outstanding Workplace award
Webmart has been awarded a People Insight’s Outstanding Workplace Award 2021 after achieving a top-quartile score of 91% in its latest employee survey.

PSE launches research engine to help DM campaign planning
Specialist agency PSE Offline Marketing has launched a new research engine that analyses historical campaign data, helping marketers to ensure all future planning and delivery is backed by insights...

25/8 expands in first year
Start-up 25/8 Marketing Group has made its first acquisition and signed up a major new client.

Paragon snaps up DG3's Europe business in latest buy
Paragon has acquired the DG3 Europe business from its US parent, adding a range of omni-channel marketing and high-end sheetfed litho and digital printing kit to its roster as a result.

Sappi polls marketers on future of marketing
Sappi has commissioned Kantar to carry out a wide-ranging study on marketing effectiveness in the post-pandemic era, and said it aimed to “demystify tired marketing myths about print” as part of the...