Print buying
Environment Agency to launch fishing magazine
The Environment Agency has tasked customer magazine company Think Publishing to produce an annual fishing magazine.
Study shows boost to direct mail campaigns through TV combination
ITV and the DMA have claimed that TV ads in combination with direct mail can boost response levels by 143%.
New London Weekly sets launch date
The latest London freesheet to target the capital's commuters has confirmed its launch date.
Research finds that DM marketing spend is moving to digital outlets
Research carried out by marketing specialist Alterian has found that 84% of marketing companies are shifting budgets previously targeted at direct mail and telemarketing into digital platforms such as...
National Trust magazine gets redesign as rising circulation bucks industry trend
National Trust is revamping the design of its eponymous magazine.
Royal Mail launches Strategic Mailing Partnership to safeguard future of DM
Royal Mail has today announced the launch of the Strategic Mailing Partnership (SMP) in cooperation with leading direct mail (DM) firms in a bid to "shape the future of the mailing house industry".
HMCS sends magistrates' yearbook to prison print plant
Her Majesty's Courts Services (HMCS) has been left red-faced after a yearbook for magistrates was sent for printing at an in-house prison print site, according to reports.
Pensord sponsors FIPP magazine
Magazine printer Pensord has signed a two-year deal to sponsor Magazine World, the quarterly International Federations of the Periodical Press (FIPP) title.
BA to target business travellers with luxury holiday magazine
Cedar Communications is to launch a new quarterly magazine for British Airways to promote luxury holiday destinations to its business travellers.
Rise in targeted mailings leads to '25% fall in door drops'
The increased implementation of targeted direct mail campaigns has led to a decline in the volume of household door drops, according to a new report by the Direct Marketing Association (DMA).