Liberty produces promotional newspaper

Fashion store Liberty of London has demonstrated its love for traditional print by producing a hand-drawn and manipulated customer newspaper in order to celebrate its range of menswear.

"The Liberated Press is our unofficial and underground self-initiated project produced in conjunction with our current menswear windows," said Carolyn Mott, graphics project manager at Liberty.

"The windows were based around the protest and anti-establishment of our Sixties Flower Power and youth and rebellion theme for the year."

The 16pp, A4 folded format newspaper was released last month, but the store now has plans to produce further issues.

"Our aim was to lovingly create a piece of lo-fi communication to celebrate fashion with a truly independent and rebellious spirit. It was hand-drawn, cut-out, stuck down and photocopied and computers were used sparingly," said Mott.

The hand-drawn and laid-out graphics were then scanned, resized, manipulated, rasterised and sent to the printers.

Shropshire-based Precision Colour Printing produced a print run of 10,000 copies with a finished size of 280x195mm and a flat size of 560x780mm. It was printed on 55gsm Graphobright Extra newsprint paper.

"We decided not to trim the edges when they came off the press as it looked better with the registration marks on," Mott added.

See photos below: