Mail

Bumper electoral and print and post tenders now live

Three new tenders requiring electoral or other print and post services are currently live via the government’s Find a Tender service, the biggest worth up to £2m.

Volumes tracked on the JICMail panel of 1,100 UK households increased by 5% year-on-year

Mail sees notable growth in recycle rates in Q3

JICMail has released its data for Q3 2024, which found that 87% of mail discarded within a 28-day period is recycled, and recycling rates are up 14 percentage points year-on-year compared to the 73%...

Mail most influential marketing medium for winning election votes

New nationally representative research from Marketreach has revealed that mail is more likely to have had an influence on voting intention than any other marketing channel across all ages.

Comedian Ellie Taylor will host the awards evening

SMP awards entry deadline looms

The SMP Strategic Mail Performance Awards are set to return next month, with the deadline for entries set for later this week.

(L-R) Phil Newton, Rob Newton and new managing director Melissa Shackleton

PSE appoints new managing director

Family-run business PSE Agency has appointed Melissa Shackleton in the new role of managing director, marking the team’s first executive shake-up since the company was formed 30 years ago.

Reform is campaigning to limit immigration

Royal Mail under fire after postie caught defacing Reform UK leaflets

A Royal Mail postman has been caught on camera defacing Reform UK leaflets before posting them through voters’ letterboxes.

6% of mail prompted a purchase in Q1 2024

Mail response and attention continue to climb

JICMail, the joint industry currency for ad mail, has released its data for Q1 2024, which found that advertisers who maintained their confidence in the mail channel were rewarded with 43%...

Royal Mail parent accepts foreign buyout deal

Royal Mail parent company International Distributions Services’ (IDS) board has accepted a £3.6bn buyout deal from Czech billionaire Daniel Křetínský’s firm, EP Group.

Response Rate Tracker data is now available to all JICMail subscribers

JICMail scales up Response Rate Tracker

JICMail has scaled up its Response Rate Tracker for 2024, revealing new direct mail and door drop benchmarks from over 2,300 campaigns and 13 contributing organisations – up from six last year.

2023 headline figures were positive for mail

Mail drove 40% conversion rate from site visit to purchase in Q4 2023

JICMail, the joint industry currency for ad mail, has released its data for Q4 2023, which found that despite continued challenging trading conditions for retailers, mail played its part in delivering...

Cray: Investment is adding value to our capabilities as we pursue market opportunities

CFH ups capabilities with Xerox investment

CFH has enhanced its printing capabilities with investment in Xerox technology including an Iridesse digital press and a Versant 4100 digital press as well as the FreeFlow Core and FreeFlow Vision...

Mail prompts more online than in store purchases

Mail effectiveness increases in Q3

JICMail, the joint industry currency for ad mail, has released its data for Q3 2023, which revealed that 6% of mail prompted a purchase in Q3 2023, up from 5% a year ago.