Mail most influential marketing medium for winning election votes
New nationally representative research from Marketreach has revealed that mail is more likely to have had an influence on voting intention than any other marketing channel across all ages.
SMP awards entry deadline looms
The SMP Strategic Mail Performance Awards are set to return next month, with the deadline for entries set for later this week.
PSE appoints new managing director
Family-run business PSE Agency has appointed Melissa Shackleton in the new role of managing director, marking the team’s first executive shake-up since the company was formed 30 years ago.
Royal Mail under fire after postie caught defacing Reform UK leaflets
A Royal Mail postman has been caught on camera defacing Reform UK leaflets before posting them through voters’ letterboxes.
Mail response and attention continue to climb
JICMail, the joint industry currency for ad mail, has released its data for Q1 2024, which found that advertisers who maintained their confidence in the mail channel were rewarded with 43%...
Royal Mail parent accepts foreign buyout deal
Royal Mail parent company International Distributions Services’ (IDS) board has accepted a £3.6bn buyout deal from Czech billionaire Daniel Křetínský’s firm, EP Group.
JICMail scales up Response Rate Tracker
JICMail has scaled up its Response Rate Tracker for 2024, revealing new direct mail and door drop benchmarks from over 2,300 campaigns and 13 contributing organisations – up from six last year.
Mail drove 40% conversion rate from site visit to purchase in Q4 2023
JICMail, the joint industry currency for ad mail, has released its data for Q4 2023, which found that despite continued challenging trading conditions for retailers, mail played its part in delivering...
CFH ups capabilities with Xerox investment
CFH has enhanced its printing capabilities with investment in Xerox technology including an Iridesse digital press and a Versant 4100 digital press as well as the FreeFlow Core and FreeFlow Vision...
Mail effectiveness increases in Q3
JICMail, the joint industry currency for ad mail, has released its data for Q3 2023, which revealed that 6% of mail prompted a purchase in Q3 2023, up from 5% a year ago.
SMP welcomes new attention data on value of mail
The Strategic Mailing Partnership (SMP) has welcomed new data on the relationship between attention and mail to reflect the power of mail’s engagement as a marketing channel.
Whistl upgrades Leafletdrop as cookies phase out looks to benefit print
Marketers are starting to re-evaluate the efficacy, use, and mix of their marketing channels due to the phasing out of cookies in digital advertising according to Whistl Doordrop Media (DDM), which...