"Purely Digital was founded just six weeks ago and we are keen to exploit new markets through the combination of our HP Indigo 5500 press and a package of Morgana digital finishing equipment, including the new UV DigiCoater.

I want to broaden our scope of short-run digital printing by using a variety of specialist papers including textured, ingrained and metallic stocks.

We can do this with the HP 5500, but only because of the DigiCoater’s ability to pre-treat or prime substrates, as well as providing a matt or gloss UV coating. Environmental issues are also high on our agenda as we are currently in the process of gaining FSC accreditation and use a range of FSC-approved substrates.

The DigiCoater makes an important contribution to this, as UV-finished products are both biodegradable and recyclable, as opposed to the majority of laminated work."