We believe highly targeted, data-led, trigger-based communications are the future for direct marketing. It is important that we invest in market-leading technology in order to provide our clients with the speed, creativity and automation that they require, and Xeikon’s products help us to do this.

There has been a lot of excitement surrounding the potential of digital print, and this is something we are now turning into reality. The Xeikon 8000 is a high-resolution, high-speed digital colour machine, and is one of the most versatile web-fed presses on the market.

It will allow us to continue supplying affordable digital print to clients with both long-run and niche, smaller-volume mailings. We have bought two Xeikon 8000 digital presses, which brings Howard Hunt Group’s 2008 investment to over £4m.