The new partnership came about after representatives from the two companies met up at PrintWeekLive! in March, where Vivid was an exhibitor.
“We met Color-Logic chief technology officer Richard Ainge at PrintWeekLive! and this has all come together really quickly from that,” explained marketing manager David Smith.
Color-Logic’s specialist software allows the creation of sophisticated metallic effects using a suite of software tools that work with Adobe Photoshop, Illustrator and InDesign.
Director of sales and marketing Mark Geeves said the US-headquartered firm had developed a package of technology specifically for Vivid’s Matrix digital foiling and laminating systems, as part of the exclusive partnership deal.
“It’s a real value-add. We’ve put together a solution that lets Vivid’s customers provide more services, reduces their cost of inventories, and open up new applications,” he said. “The samples look great and it really is a win-win.”
Vivid product manager Lewis Evans said that by teaming digital print output with the Matrix, its Aqua Aura range of luxury foils, and the Color-Logic technology, it was possible to create 250 unique metallic foil colours “from a single roll of foil”.
The partnership involves two software options: the standard package of full Color-Logic design suite and FX viewer for one user; and a premium package which covers five users and includes access to Pattern-FX, a range of patterns that can be used to create an even greater range of special effects.
Evans said a complete system could be leased for a weekly cost of less than £100.
“We are able to offer both packages on either a three- or five-year lease,” he explained. “Combining the lease cost, printers can have access to our award-winning Matrix digital foiling system and Color-Logic’s incredible metallic print effects for around £70 per week.”
Smith added that the possible cost savings in using the system to create metallic sheets, rather than buying in expensive specialist stock, were “dramatic”.
Vivid is headquartered in Coalville in Leicestershire and exports to more than 50 countries worldwide.
