T.One, which is available with immediate effect, is a ‘one-step’ process coated paper for use with the TMT/OKI white-toner printers. The firm said the paper is ideal for cost-effective garment transfer that involves no cutting or weeding and leaves no residue on the finished garment or textile.
The paper enables users to print full-colour (including white) designs to any pastel, white or non-dark garment or textile, regardless of colour or composition. This includes cotton, polyester, denim, soft-shell and most performance fabrics.
The paper is an addition to the company’s existing transfer paper range and compliments the existing ‘two-step’ WoW transfer process that is suitable for all black and dark colour garments and textiles due to the higher white opacity requirement.
The T.One process is quick and easy, the firm said, with heat press application as low as 140°C to avoid any scorching or heat press marks on the garments. The printed transfer is then sealed using the supplied silicon sheet, which ensures the t-shirt is comfortable to wear and has high wash durability.
TheMagicTouch also supplies metallic foils that can be applied direct to the printed T.One transfers. It said this enables complex and detailed metallic effects to be produced easily and again removes the need for any cutting or weeding, which boosts productivity and reduces costs.
TheMagicTouch managing director Jim Nicol said: “This great innovation makes it easier for our customers to capitalise on the continued success from producing personalised samples for customer evaluation that assists them in their sales and marketing, helping to create new business opportunities.”
The business has also just launched a new range of universal pouches for all past, present and future smartphones.
It said the high-quality 3.5mm rubber compound with a white polyester jersey surface and heat-resistant thread offers a printable and durable surface for transfer personalisation.
The pouches are available in three sizes, which the firm said simplify the product offering and would comfortably and securely accommodate all past, present and future smartphone models.
“People who invest in our little printers to make all these promo products in-house use them as a marketing tool. Personalisation is about giving somebody something that they’re going to take notice of,” said Nicol.
“We find that if you send somebody something in the post like a phone case or a t-shirt with your logo on and then ring them, their defences are down straight away. We keep saying to printers that they need to go out and create and develop customers. They also need to get a bit closer to their existing clients as many don’t employ salespeople.”
