The firm said the Qube has the build quality of a "premium-economy" roller banner but with a price point starting from around £10 per unit.

The product, which is 2m tall and available in three widths – 600mm, 800mm and 850mm – is suitable for use at events such as conferences, exhibitions and roadshows.

Innotech marketing manager Kieran Dallow said: “We’re not really putting this in the same bracket as our budget or premium roller banners but what we’re saying is that it’s going to be one of the only products in the market where you can see the true value for money that you’re getting from it.

“It’s a really good product but, at the same time, the price is remarkably cost effective.”

He added: “You save time with this product because it’s got a three-point balancing system – where it’s only got one foot in the middle, it’s got two smaller feet on either end to give it that extra balance.”

“We think it’s going to be a great product for the online print market – we’ve already had some good success with some big online printers in both the UK and France.”

The Qube is commercially available with immediate effect following positive feedback from customer previews at Sign & Digital and Fespa earlier this year.

Last year Innotech launched Spike, a laser measurement package that enables users to map out the area of a sign or graphic by taking a photo on a smartphone or tablet.