Yorkshire DM operation bumps up business with same-day service

Start-up mailing house RnB Direct Mail Solutions is offering a same-day response for companies based in the Yorkshire area.

RnB is headed by joint partners Bob Rhodes and Ryan Metcalf, former managing director and IT manager, respectively, of Production Direct, the direct mail arm of Sheffield-based ProCo.

The 12-staff company has 10 HP laser printers, which range from 24 to 50ppm, capable of handling 15,000 A4 pages per hour. Addressing is handled by a two-unit Renaddress system.

Rhodes and Metcalf are considering further investment in either a continuous laser, possibly colour, or a high-volume sheetfed printer. "But we're still in the planning stages for that," said Metcalf.

Post-press kit at the Wortley, Leeds-based operation includes two Phillipsburg C5 enclosing lines. "With size-based pricing coming in, we can imagine demand for C4 will decrease, but we will keep looking into it," added Metcalf.

A 3,500iph Norpack CF35 polywrapping line has also been installed at the firm's 2,000sqm factory. Data is processed by Experian.

The company began trading in June and has already handled 2.5m items, primarily for local businesses, agencies and councils.
"We've hit the ground running," said Rhodes.

RnB is aiming for turnover of 250,000 in its first year.

RnB services
- Database management

- Personalisation

- Laser printing

- Ink-jetting

- Mechanical and hand enclosing