The merger creates a £10m-plus-turnover company.
The deal was officially completed on 31 March, just over a year after Snap and RNB co-founders Ryan Metcalf and Bob Rhodes bought out Snap's other co-founder Sarah Crompton, who remained as managing director. The three founded Snap in 2012, with Metcalf and Rhodes acting as silent partners and Crompton heading it up.
Snap, which began life as Snap Marketing Solutions, will change its name and branding over to RNB and has already moved into RNB’s 4,300sqm Leeds premises. Crompton is now RNB head of group sales while Snap production director Amanda Moscovitch will head up its procurement team.
Rhodes said: “It’s brilliant for us, brilliant for the people at Snap and brilliant for Snap’s customers. They’ve got a great customer service team, excellent buying power and a lot of skill from experienced people. We were a main supplier and could see a lot of similarities.”
Crompton said: “This excites us and it will move us forwards because we now have production facilities in-house. Snap has historically been really good and cost-effective at adding value and that will be improved by having that resource in-house. It’s a refreshing change and makes life a little easier.”
Crompton added that while many services can now be brought in-house, Snap will also continue to work with the envelope printers and mailing houses on its roster.
Snap will be able to draw on RNB’s range of machinery, which includes eight Konica Minolta digital colour laser and mono laser printers, a five-colour Komori Lithrone LS 529, envelope enclosing and polywrapping lines and a raft of finishing kit.
Snap mainly works in the charity, financial and retail sectors, and has a wholesale agency agreement with the Royal Mail. Its nine staff will bring total RNB staff levels up to 100. £9m-turnover RNB will become a £12m-turnover company incorporating Snap’s sales.
Rhodes and Metcalf founded RNB in 2005. Its services span data processing, digital printing, laser printing, inkjetting, hand fulfilment, machine enclosing and polywrapping.
