The firm, based in Rickmansworth, Hertfordshire, will produce a range of material including point-of-sale, restaurant menus and leaflets for the independently owned franchise.

The £1m turnover firm, which had worked with Wimpy since last year on an ad hoc basis, sealed the contract from two other companies in a competitive tender.

The company, established in 2005, will service 139 restaurants across the UK supplying a variety of menus and display material.

Affinity Connected managing director Richard Evans told printweek.com: "We offered Wimpy flexibility, quality and had made sure to go the extra mile when working with them since last year."

Affinity Connected also works with clients including Capital Shopping Centres, IMG, Total Telecom, Spinal Injuries Association, National Deaf Children's Society and the RSPCA.