The company hired direct and digital agency TMW to handle the campaign, which promotes the healthy outdoor image of continental life, and has hired food/travel writer Katie Bishop to blog on her travels across a number of European countries.
Printing of the 10pp DM piece is managed by Charterhouse under a contract with Unilever. Printed on 160gsm Cocoon paper, the 125x90mm piece boasts a 4pp cover, includes a 70mm voucher and is spine glued.
Unilever Bertolli campaign includes 250,000 DM push
Unilever is to send out 250,000 direct mail (DM) packs as part of an integrated campaign to promote its Bertolli Spread brand.
