The initial DM wave, which is backed up by pre- and post-email messaging, will target 250,000 prospective and existing clients.
The seven hand-crafted paper vignettes featured in the packs include Honda models in their "natural environments" and highlight Honda's 'Difficult is worth doing' strapline. Each is 2m long and took three weeks to build.
Honda corporate sales and relationship marketing manager Steve Colling said: "Our requalification campaigns are key to ensuring the customer data we hold is rich and up to date, enabling us to deliver highly targeted sales conversion activity.
"As an essential element of Honda's marketing programme, it's important that the tone is always warm and friendly, and the pack feels Honda-like."
The packs were printed by West Yorkshire-based Waddington & Ledger.
Honda builds paper worlds for DM campaign
Data and digital agency Crayon has created a 'paper world' as part of Honda's direct mail push to promote its requalification campaign.
